ARTekk logo ARtekk: Immersive Augmented Reality Experiences

- brief -

Redefining what's possible with Augmented Reality (AR) by providing immersive and straightforward AR and 3D experiences across 12 verticals.

- context -

ARtekk is a project designed to revolutionize the way users interact with various products using AR. It includes 12 verticals, such as lens, clothes, footwear, caps, makeup, jewelry, furniture, watches, cars, newspapers, and billboards, allowing users to explore and engage with products in a dynamic and engaging way.

- problem statement -

There was a need for a more engaging and interactive way for users to experience products, particularly in retail and public spaces, where traditional methods lacked the immersive and personalized experience that AR can provide.

- quick glance for hiring managers -

- crafted solution -

ARtekk offers a seamless AR experience that allows users to virtually try on and interact with products. The solution includes AR mirrors in public spots, such as in front of stores, where users can try on clothes, shoes, and other items in a virtual environment. This experience is further enhanced by the ability to capture pictures and videos within the AR setting. We also offer B2B solutions where our vanilla built web components can be used by any other platform regardless of their framework, for example we can provide AR makeup tools for cosmetic companies, embedded into their existing website.

- timeline -

- design system styleguide -

Developed a design system specific to ARtekk, including guidelines for color usage, typography (Space Grotesk), and component styles to ensure consistency across the application.


Primary color for ARTekk
Space Grotesk font
Logo in dark background
Logo in light background
Components

- project goals -

- research -


User Research survey forms for AR Mirror
User Research for a better AR experience

We used Google Forms to get relevant data from diverse users who go shopping and may love to see an AR mirror that shows with clothes as they virtually try-on.

- brainstorm and ideation -

- iterations -

Iterated on the onboarding process, reducing steps to make the AR experience more accessible. Conducted A/B testing to refine UI elements, ensuring that users could easily navigate and engage with the AR features.

- sketches and wireframes -

Created initial sketches on pen and paper, focusing on user flow and interaction points. These were translated into wireframes, which were then iterated upon with input from the design team.


Wireframes for ARTekk

- design -

The final designs were polished, with a focus on clarity and engagement. Screens included intuitive navigation and visually appealing AR experiences. These designs were presented in Figma.


Design overview
ARtekk ↗

Clothing try on Place Furniture in AR Footwear try on Landing Page Sign up Forgot password Chatbot Collections

- user and usability testing -

Conducted user testing in public spaces where the AR mirrors were deployed. Gathered feedback on the ease of use, effectiveness of the try-on experience, and overall satisfaction. Made adjustments based on this feedback, such as improving the accuracy of the AR overlays and simplifying the interface.

- conclusion -

- scope of improvements -

Future improvements could include integrating more advanced AR features, such as AI-driven customization options and further refinement of the AR overlays to improve realism.

- what could have been better -

The onboarding process could be further streamlined, and additional user manuals could be provided, apart from the docs in the website, to help users understand how to make the most of the AR features.

- final feedback and suggestions -

We'd like to ask users for feedback on their experience with ARtekk, especially focusing on how comfortable they felt using the AR features in public spaces and what additional features they would like to see.